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GEO DOCUMENTATION

GEO Documentation: guides to position your company in AI

Everything you need to know so that ChatGPT, Gemini, and Perplexity find, understand, and cite you. Free and in English.

Most searched: What is GEO? llms.txt Schema Share of voice AI Act
LEARNING PATH

From zero to GEO expert, step by step

01

Fundamentals

What is GEO and how models choose sources.

Start here →
02

Technical

Schema, llms.txt, and crawler control.

View guides →
03

Content

How to write to be cited.

View guides →
04

Measurement

How to know if AI recommends you.

View guides →
GUIDES

Practical guides, ready to apply

FUNDAMENTALS

What is GEO? and GEO vs. SEO

The difference between ranking on Google and appearing in AI responses.

Updated [date] Read guide →
FUNDAMENTALS

How LLMs choose sources

What signals models use to decide who to cite and recommend.

Updated [date] Read guide →
TECHNICAL

Schema and structured data

The types of schema that help AI understand your business the most.

Updated [date] Read guide →
TECHNICAL

llms.txt and crawler control

How to create your llms.txt and decide which AI bots read your site.

Updated [date] Read guide →
CONTENT

Writing to be cited

Structure, direct answers, and FAQ: the format that models prefer.

Updated [date] Read guide →
MEASUREMENT

AI visibility measurement

Share of voice, citations, and citation drift: what to measure and how to do it.

Updated [date] Read guide →
LEGAL

Legal framework and AI Act

What your company should know about AI regulation.

Updated [date] Read guide →

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GEO GLOSSARY

All AI terms, explained simply

The reference that marketing, SEO, and management teams consult daily.

View full glossary →

GEO

Generative Engine Optimization: optimizing to appear in AI responses.

AEO

Answer Engine Optimization: optimizing for engines that provide direct answers.

llms.txt

File that summarizes a site so language models can read it.

AI Share of voice

Percentage of a model's responses that mention your brand.

Citation drift

Change over time in the sources a model cites for a query.

AI Crawler

Bot that crawls the web to train or feed a model, like GPTBot.

FREE DOWNLOADS

Ready-to-use tools today

FREE

GEO Checklist

Check point by point if your site is ready for AI.

  • Technical, content, and measurement
  • Format to print or share
FREE

Monitoring prompt template

The questions you should ask AI to measure your visibility.

  • Organized by purchase stage
  • Ready to copy and paste

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