Privacy Policy and Terms of Use

Welcome to the Merissel website (hereinafter, the “Website”). Accessing and using it grants the status of User and implies full acceptance of this document. If the User does not agree, they must refrain from using the site.

1. IDENTITY OF THE RESPONSIBLE PARTY AND OWNER

The Website is operated by Hyperion Technology and Services, S.A. de C.V., a company established under the laws of the United Mexican States, operating under the trade name Merissel (hereinafter, the “Company”).

Address: Monte Elbruz 124, Floor 2, Int. 212-B, Lomas de Chapultepec, C.P. 11000, Miguel Hidalgo, CDMX.

Legal and privacy email: legal@merissel.ai

Website: www.merissel.ai

2. PURPOSE AND SERVICES

The Website provides information about Merissel’s professional services, including:

• GEO (Generative Engine Optimization).
• AEO (Answer Engine Optimization).
• SEO (Search Engine Optimization).
• Digital visibility, analytics, and content strategies.

The information is for informative and commercial purposes. Service provision is subject to prior evaluation, specific quotation, and the signing of corresponding contracts.

3. TERMS OF USE AND LIABILITY

The User agrees to use the site lawfully and ethically. The Company does not guarantee specific search engine positions or absolute results, as these depend on third-party algorithms and external factors.

The Company is not responsible for technical interruptions, viruses, or decisions made based on information on the site. Use of the Website is the User’s sole responsibility.

4. INTELLECTUAL PROPERTY

All content (texts, logos, methodologies, code, etc.) is the property of the Company or has the necessary rights for its use. Reproduction or modification without prior written consent is prohibited.

5. PRIVACY POLICY AND DATA PROTECTION

In compliance with the LFPDPPP, we inform you about the processing of your personal data:

5.1 Collected Data

• Identification and contact: Name, email, phone, company, and position.
• Professional: Information on projects, marketing objectives, and budgets.
• Browsing: IP address, browser type, and cookies.

5.2 Purpose of Processing

• Primary (necessary): Preparing proposals, executing service contracts (SEO/GEO/AEO), billing, and technical support.

• Secondary (optional): Sending newsletters, offers, event invitations, and market studies.

5.3 Data Transfers
We may share data with necessary providers (Google Workspace, AWS, HubSpot, Stripe, among others) under confidentiality agreements. We never sell your data.

5.4 ARCO Rights
You have the right to Access, Rectify, Cancel, or Object to the use of your data. To exercise these rights, send a request to legal@merissel.ai
including your name and documents proving your identity. The response time is 20 business days.

6. USE OF COOKIES

We use technical, analytical (Google Analytics), and marketing cookies (Meta Pixel, LinkedIn Tag) to improve your experience and analyze traffic. You can configure your browser to reject them, although this may affect site functionality.

7. SECURITY

We implement SSL/TLS encryption, firewalls, multi-factor authentication, and backup protocols to protect your information.

8. MODIFICATIONS AND LEGISLATION

The Company reserves the right to modify these terms at any time. Changes take effect upon publication on the site.

This document is governed by the laws of the . For any disputes, the parties submit to the courts of Mexico City.

For questions or to exercise your rights, contact us at legal@merissel.ai
. If you believe your data protection rights have been violated, you may contact the INAI (www.inai.org.mx
).